Five Tips for Creating Compelling Videos for Your Business

Compare to any other form of promotion, Video marketing is at best to present the brand message in a compelling manner. But the process of creating videos for your business promotion and publish it out, is not that simple. You need to take some major concern over some essential things to do while creating video marketing for your business.

If you have decided to create a video to promote your business, you will need to ask yourself some questions before starting:

Will your video be used to post on your YouTube channel, on your site, or other platforms in the hope of attracting as many potential customers as possible?

Will you use your video as a freemium to attract users or with a premium to encourage them to buy?

Will you use these videos as an intro for new customers? For example, could it be a welcome video explaining how to access the information they have while allowing them to see your smile?

Once you have decided on the purpose of your professional video, creating it will be easy. Further sharing some of the video creation tips for content creators, marketers, and small businesses who about to start with video marketing for the first time.

Here are Five Valuable Tips for Making an almost Professional Video.

1. Think about the recipient (who will see my video?)
2. Choose the central theme (what do you mean?)
3. Prepare a script
4. The audio must be perfect
5. Editing is half the game

Are you ready? Let’s start.

• Imagine Who Will See Your Video

This is really the first step. The more precise you are in doing it, the more interesting your video will be, and not only will your ideal user like it.

Are you a planner who makes the video of the meeting day to the participants, or a site owner who wants to put the video on the company website?

First, decide your ideal recipient and imagine speaking only to him.

Once you have chosen the recipient, try to reason with your head. What would you like to see? What are they interested in? And above all, what does he not care? What amuses him?

Creating videos will be easier to make if you have all the reasons.

• Focus on ONLY One Theme

Give a title to the video you are about to make. You will need it to be sharp and precise. If you have two topics, make two videos.

• Make a Script

There is no need to make a detailed script but a simple script with what you want to say, a mind map, or at least some notes. Define in advance the material you want to have available. Write it even on just a piece of paper. Having script ready is also better, to cover every required information while creating videos so that you can’t miss out the important ones.

• Take Care of the Audio

Make sure you always have good audio quality. If a video looks imperfect, it can be annoying, but all in all, the viewer could continue to watch it, if the content is interesting.

If, on the other hand, you don’t hear, you immediately lost the challenge. Nobody stays to watch a video that feels bad, where words are not understandable.

It is especially challenging to make a video outdoors, where users could hear dogs barking, planes, cars, sirens, children, and other people talking. Even if being outdoors is part of your brand. It is always advisable to record indoors in a calm space where you can check the environment’s noise.

Remember that audio and video can be recorded in two different moments, and you can avoid these small unexpected events in post-production.

• Refine Your Content to Make a Difference

The time has finally come to edit your video. Assembling is an art that requires a lot of passion and a lot of practice. Obviously, everything happens on the computer, and the choice of software will be different according to your operating system.

On the Microsoft platform, I recommend you buy Adobe Premiere Elements, the simplified version of Premiere Pro. With just over a hundred dollars, you can take home a respectable software.

On Mac, the best choice is Final Cut Pro X, a very powerful and unexpectedly simple to use software (much simpler than Premiere).

If you feel unfamiliar with professional editing, I recommend you find a simpler video editor that’s right for you. For example, you can get many easy-to-use online video tools without installing new software. FlexClip is one of the video editors, which I found very simple to use. It will let you edit your videos simply and quickly. It works in your browser, and you are not required to master professional skills to use it. With simple drag and drop, you can add text, music, transitions, and other effects to your videos.

Now upload your video to the server to make it public! You can publish it on Vimeo, YouTube, or on your site, based on how you want the potential customer to see it.

Here’s how you can easily create a video and the tips to follow while creating videos. Now you can start your video content journey wherever you want!